THE VANDERBILT REPORT
Equity Research & Investor Intelligence
NEXTTRIP HOLDINGS, INC.
NASDAQ: NTRP
SPECIAL INVESTOR REPORT | MARCH 2026
Redefining the $1.5 Trillion Global Travel Market Through Video-Driven Discovery, Frictionless Booking & Premium Strategic Partnerships
KEY METRICS AT A GLANCE
~250 Million — Global Viewer Target (2026)
$8 Billion+ — Set-Jetting Market Opportunity (U.S. alone)
$145 Billion — Global Film Tourism Market by 2035 (8.2% CAGR)
1,508% — Year-Over-Year Revenue Growth, Q3 FY2026
94 Million — KC Global Media Pay TV/OTT Subscribers (19 Asian markets)
$7.25 – $8.25 — Analyst 12-Month Price Target Range
Strong Buy — Analyst Consensus Rating (Investing.com)
The Moment Has Arrived
NextTrip, Inc. (NASDAQ: NTRP) sits at a rare convergence of timing, technology, and transformative strategic alignment. As the travel industry continues shifting toward video-led discovery, personalized planning, and bundled travel experiences, NextTrip believes its integrated model positions the Company at the center of the evolving travel commerce landscape.
The company has quietly and deliberately assembled one of the most compelling media-to-commerce platforms in the travel sector — and as of March 2026, it is no longer building. It is executing.
With a landmark advisory agreement signed with J. Bradley Hilton’s Hilton Advisory Group, a formalized joint venture with KC Global Media — built by former Sony executives — and an enviable content library now targeting 250 million global viewers, this is the story of a company whose pieces have finally come together at precisely the right moment in history.
The Business: Watch. Scan. Book. Go.
NextTrip has engineered a vertically integrated media and travel commerce ecosystem built on a simple but powerful consumer journey: watch inspiring travel content, interact with embedded booking technology, complete a premium booking, and go.
The company calls it “Watch. Scan. Book. Go.” — and it represents a new model for travel commerce in an era where video discovery increasingly drives travel intent.
At the center of this strategy is JOURNY, NextTrip’s global travel media network, which features hundreds of hours of destination programming spanning documentaries, travel series, culinary journeys, cultural storytelling, and experiential travel features. The expanding library includes both original productions and curated licensed content designed to continuously inspire high-intent travelers and introduce audiences to destinations around the world.
NextTrip holds a perpetual license for proven interactive video technology that enables non-intrusive onscreen booking engagement overlays, allowing viewers to scan, inquire, or book a destination directly from within the content experience itself. This is not a concept — it is a live, deployable system at a time when consumer behavior has never been more aligned with the model.
Two High-Value Revenue Verticals
The company operates across two complementary, high-value verticals that feed each other in a powerful demand loop:
- Premium Media Platform: JOURNY.tv, TravelMagazine.com, select GoUSA TV content assets, and a growing FAST/VOD/connected-TV distribution network. Advertising, sponsorship, and content-to-commerce monetization layer on top of a global audience expected to reach approximately 250 million viewers in 2026.
- Premium Travel Commerce: Five Star Alliance (luxury hotel and resort bookings), TA Pipeline (group travel, destination weddings, incentive trips), NXT2.0 (proprietary booking engine), and PayDlay (flexible payment). These segments command meaningfully higher margins than other areas in traditional OTA transactions.
Together, these verticals create a media-driven demand generation and conversion engine that few competitors — whether traditional OTAs or streaming platforms — can replicate.
NextTrip’s media-driven funnel, powered by the expansive reach of JOURNY, select GoUSA content assets, TravelMagazine.com, and its partnership with KC Global Media, is designed to do more than entertain. It engages audiences through compelling streaming content while simultaneously inspiring, guiding, and enabling travel discovery, planning, search, and booking — creating a seamless, frictionless pathway from inspiration to transaction.
NextTrip owns both the inspiration layer and the transaction layer. No one else does.
The Hilton Alignment: Legacy Meets Forward Vision
On March 6, 2026, NextTrip announced a landmark advisory agreement with J. Bradley Hilton’s Hilton Advisory Group. This is not a ceremonial endorsement — it is a substantive operational partnership structured to develop premium wellness programming, experiential travel content, and content-to-commerce itineraries across NextTrip’s JOURNY.tv and Five Star Alliance platforms.
Who Is J. Bradley Hilton?
- Bradley Hilton is a proud member of the Hilton family with deep roots in global hospitality. He began his career with Hilton Hotels Corporation at age 17 and spent 14 years building expertise across operations, technology, and corporate growth strategy — including supporting corporate solicitation activity from approximately $700 million to over $1.2 billion in a single 12-month period. That is not a supporting role; that is operating at the highest levels of one of the world’s most recognized hospitality enterprises.
Today, J. Bradley Hilton chairs the Hilton Family Office and leads The J. Bradley Experience, a global luxury platform integrating wellness, longevity, and emerging technology — guided by the legacy of his grandfather, Conrad N. Hilton.
What This Partnership Delivers
- Development of repeatable, premium wellness and longevity travel programming
• Packaging of content-to-commerce itineraries through the JOURNY.tv ecosystem
• Promotion of premium offerings across NextTrip’s global media network
• Alignment of strategic partners for distribution, fulfillment, and experiential travel execution
The Hilton name carries generational trust in global hospitality. Conrad Hilton’s grandson aligning with NextTrip’s media-to-commerce vision sends a clear signal about the direction the premium travel category is moving — and who is best positioned to lead it.
“NextTrip’s integration of media, technology, and travel commerce represents a compelling evolution in the industry. I look forward to supporting the development of premium, trust-centered experiences that translate engagement into bookings and scalable growth.”
— J. Bradley Hilton, Hilton Advisory Group
KC Global Media: The Former Sony Executives Who Reach 94 Million Pay-Subscribers and a Broader Audience with a FAST Enterprise
If the Hilton alignment signals premium brand credibility, the KC Global Media joint venture represents NextTrip’s gateway to international scale that few travel companies of any size have been able to access.
KC Global Media was founded by Andy Kaplan and George Chien — both former Sony executives with deep experience building global media networks. KC Global operates across 19 Asian markets with over 94 million Pay TV and OTT subscribers, making it one of Asia’s leading entertainment platforms.
Critically, KC Global has already begun distribution and marketing activities through this joint venture, expanding JOURNY’s reach into Southeast Asia, India, Australia, and New Zealand.
Consider what this represents: NextTrip now has a distribution partnership plugged directly into 94 million subscribers in high-growth outbound and inbound travel markets — regions where the appetite for premium travel experiences and Western destinations is accelerating rapidly among exactly the demographic that sets-jets.
The Macro Tailwind: A Media-Driven Travel Economy
NextTrip is not chasing a niche. The company is purpose-built for what Expedia, the global leader in travel data, has identified as one of the defining travel behaviors of this decade: Set-Jetting — the consumer phenomenon of choosing travel destinations based on what they watch on screen.
Screen-inspired travel is rapidly transitioning from trend to structural shift.
Research indicates that:
- 81% of Gen Z and Millennial travelers now plan vacations based on destinations seen in film or television
• More than half of global travelers report increased interest in screen-inspired travel
• The global film tourism market reached $66 billion in 2025 and is projected to exceed $145 billion by 2035
Meanwhile, video continues to dominate the digital landscape. An estimated 82% of global internet traffic is now video, while 89% of marketers identify video as their most effective engagement channel.
The consumer is already watching.
NextTrip’s strategy is simply to connect the inspiration to the booking, transforming passive travel content into measurable travel commerce.
“A curious spike in searches to Hawaii after White Lotus and Paris after Emily in Paris sent Expedia searching data to find out if people were actually taking trips inspired by what they were watching. No one is questioning anymore that Set-Jetting is real.”
— Melanie Fish, VP of Communications, Expedia Group
FY2026 Milestones: The Foundation Is Built
NextTrip concluded fiscal year 2026 (ended February 28, 2026) after executing a deliberate, multi-front expansion and acquisition strategy focused on both travel commerce and media distribution. During the year, the Company expanded into high-touch higher-margin travel segments while also scaling its media content library and global distribution footprint. With these initiatives in place, NextTrip appears positioned to enter fiscal 2027 with improving operating leverage and growing momentum across both operating verticals.
Five Star Alliance — Luxury Travel Expansion
The acquisition of Five Star Alliance positioned NextTrip squarely in the high-touch luxury travel segment, delivering concierge-level service, premium global inventory, and higher-margin bookings across hotels, cruises, and bespoke travel experiences.
TA Pipeline — Group and Destination Travel
The acquisition of TA Pipeline integrated a proven RFP and group-booking platform into the Company’s NXT2.0 architecture, expanding NextTrip’s reach into destination weddings, group leisure, meetings, and incentive travel — historically fragmented markets increasingly influenced by media-driven discovery.
GoUSA TV Asset Acquisition — Media Library and Distribution
In February 2026, NextTrip completed the acquisition of select content, brand rights, and distribution assets of GoUSA TV through a highly capital-efficient transaction. The deal significantly expanded NextTrip’s owned and operated media footprint, including distribution across dozens of countries with established viewers and distribution via LG TV, Roku, Apple TV, Amazon Fire, YouTube, iOS, Android and more, while deepening the destination storytelling library available through JOURNY.
KC Global Media Joint Venture — International Scale
NextTrip formalized its joint venture with KC Global Media, expanding distribution across Southeast Asia, India, Australia, and New Zealand. The partnership — anchored by former Sony executives with 94 million Pay TV and OTT subscribers — establishes a scalable gateway into high-growth travel markets while accelerating the Company’s global media relevance.
Q3 FY2026 Revenue: 1,508% Year-Over-Year Growth
NextTrip reported Q3 FY2026 revenue of $1.2 million, reflecting 1,508% year-over-year growth. Nine-month revenue reached $2.1 million, up 402% versus the prior year period. While the Company carried elevated non-cash, largely non-recurring integration and acquisition costs of approximately $2.4 million for the nine-month period, the underlying revenue trajectory is substantial.
FY2027: The Execution Year
With foundational integrations largely complete, NextTrip entered its fiscal 2027 (beginning March 1, 2026) in growth and execution mode. The company has transitioned from building to executing, in at least four core growth drivers for the coming year.
- Expanding advertising and sponsorship revenue: The JOURNY distribution network is now targeting 250 million viewers globally. This audience is the foundation for a growing high-margin advertising and sponsorship business.
- Increased booking conversion from owned media: The Watch. Scan. Book. Go. interactive video model is live and deployable. As viewer numbers grow, conversion rates from content to booking represent significant upside.
- Scaling high-margin luxury and group travel: Five Star Alliance and TA Pipeline are now integrated into the NXT2.0 booking engine. These segments command premium economics relative to standard OTA transactions.
- International distribution expansion: KC Global Media’s 19 Asian markets represent an entirely new demand pool for NextTrip’s content-to-commerce model, with distribution activities already underway.
NextTrip also announced the launch of “I DO: In Destination,” an eight-episode wedding travel series hosted by Ben Higgins, premiering via JOURNY FAST and VOD. This type of original, destination-focused programming is specifically architected to drive TA Pipeline group bookings through the content-to-commerce model — exactly the flywheel the company has been building toward.
Competitive Position: What No One Else Can Do
The travel industry is massive and fragmented. Traditional OTAs like Expedia and Booking Holdings focus on transaction volume with little owned content strategy. Streaming platforms produce massive content libraries but have zero booking infrastructure. Travel content companies inspire but send consumers elsewhere to transact, losing the conversion entirely.
NextTrip is the only company currently operating a fully integrated, vertically owned media-to-commerce travel platform — at global scale. It owns the content. It owns the booking engine. It owns the luxury concierge tier. It owns the group travel platform. And through KC Global, it now has distribution into 94 million subscribers across 19 Asian markets.
No traditional OTA owns an inspiration platform. No streaming service has a booking engine. No travel content brand has the technology infrastructure to convert inspiration into revenue. NextTrip has all three working together under a single roof.
Investment Summary
NextTrip enters its fiscal 2027 as a uniquely positioned company at the intersection of two of the most powerful forces in consumer behavior: the dominance of video content and the structural shift to screen-inspired travel. The company has spent fiscal 2026 assembling the platform. Now, with the Hilton Advisory Group partnership secured, the KC Global joint venture activated, and 250 million viewers in its distribution sights, the question is not whether NextTrip’s model works — the market data has answered that definitively. The question is whether investors recognize the opportunity before the market does.
Catalysts to Watch in FY2027
- Advertising and sponsorship revenue announcements from JOURNY’s scaled distribution network
- Booking conversion metrics from the Watch. Scan. Book. Go. media-to-commerce platform
- Additional premium partnership announcements across wellness, luxury, and experiential travel
- KC Global Media subscriber engagement data from Asian market distribution rollout
- Launch of “I DO: In Destination” wedding series and subsequent TA Pipeline booking conversion
- Additional content-to-commerce programming deals with destinations and sponsors
Analyst Targets
The 12-month analyst price target for NTRP ranges from $7.25 (Yahoo Finance consensus) to $8.25 (Investing.com average), with the consensus rating from Investing.com reflecting a Strong Buy. With the stock currently trading well below these targets, the analyst community sees meaningful upside as the company’s FY2027 execution story begins to unfold.
“Brad brings a rare combination of legacy hospitality experience, modern luxury insight, and a forward-looking view on wellness and experiential travel. His alignment with our media-to-commerce vision strengthens our ability to develop premium, scalable travel products that resonate with today’s experience-driven traveler while supporting long-term shareholder value.” — Bill Kerby, Founder, Director & CEO, NextTrip, Inc.
About NextTrip, Inc.
NextTrip, Inc. (NASDAQ: NTRP) is a technology-forward travel and media company defining the intersection of media and travel. Through its owned media platforms — including JOURNY.tv and TravelMagazine.com — and its proprietary travel technology stack, NextTrip delivers an integrated inspiration-to-booking ecosystem that connects travel discovery directly to transaction and fulfillment. The Company’s portfolio includes Five Star Alliance (luxury hotel and resort booking), NXT2.0 (proprietary booking and payments engine), TA Pipeline (group travel and meetings platform), and PayDlay (flexible payment options). For more information, visit www.nexttrip.com and investors.nexttrip.com.
Investor Relations
NextTrip, Inc. | Richard Marshall, Director of Corporate Development | Richard.Marshall@NextTrip.com
IMPORTANT DISCLOSURES & FORWARD-LOOKING STATEMENTS
This report is published by The Vanderbilt Report, an investor relations and financial communications publication. This report is for informational purposes only and does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation of any security. All content is derived from publicly available sources, including company press releases, SEC filings, and publicly available market research.
This report contains forward-looking statements. Actual results may differ materially from those projected or implied. Past performance is not indicative of future results. Investing in small-cap and micro-cap securities involves substantial risk, including the possible loss of principal. Readers are strongly encouraged to conduct their own due diligence and consult a licensed financial advisor before making any investment decision.
Market data: Yahoo Finance, Investing.com, public SEC filings. Set-Jetting data: Expedia Group Unpack ’26 report. Film tourism projections: Tourism Review / third-party research. Video marketing data: Wildnet Technologies, GetStream.io.
Published: March 2026 | The Vanderbilt Report
